Itchy Dog (Fish & Potato)

  • Grain free, hypoallergenic dog food with added Itch Eeze supplement
  • Ideal for sensitive or allergy prone moderately active dogs
  • Protein: 23%, Fat: 12%, Fibre: 3.5%, Calories: c. 355k/cal per 100g
  • 2kg & 12kg bags (48kg Bulk Deal Also Available)
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Grain free, hypoallergenic dog food with added Itch Eeze© to help calm allergic reactions. 

Ci Itchy dog is pretty special.  As you'd expect from a quality hypo-allergenic dog food, it's grain free, chicken free & 100% natural, but this one also has added 'Itch Eeze' - an all-natural herbal formula designed to help assist with areas of itching & scratching.

Itch Eeze contains a natural blend of herbs & botanicals believed to support the immune system & calm allergic responses - echinacea, cinnamon, thyme, peppermint, fennel, cleavers, nettle, slippery elm, quassia & cayenne - thereby making it a great choice for dogs that struggle with seasonal/environmental allergies too.

And, as is often the case with herbs & botanicals, many within this formulation are also associated with all sorts of additional health benefits including digestive support, intestinal health, detoxification & lymphatic health.

In addition it contains a whopping 45% fish including 25% fresh fish for lots of skin-supporting Omega 3's plus all the carbs come from low GI potato, sweet potato and pea. 

Zero grains (grains are one of the leading causes of itchy skin).

A fantastic holistic dog food for any dog, but for owners of dogs who show allergic reactions (such as itching, hair loss, mucky ears), or those who have dogs that need extra nutritional support (such as seniors or recovering dogs), this recipe might be of particular interest.

Sold VAT free

Kibble Size: 9mm x 22mm (larger than average)

Our Essentials hypoallergenic dog food range is all about providing solid, gimmick free, tried & tested recipes that focus on the most important aspects - lots of quality protein & 100% natural, easy to digest ingredients - all at a pocket-friendly price.

 Sold VAT free

Kibble Size: 12mm x 13mm



Fish 45% (Freshly Prepared Salmon 18%, Dried Salmon 8%, Dried Fish 8%, Freshly Prepared Trout 7%, Salmon Oil 2% & Salmon Gravy 2%), Potato (18%), Sweet Potato (18%), Pea Starch, Beet Pulp (3%), Lucerne,
Sunflower Oil, Minerals, Vitamins, Itch-Eeze® (2645 mg/kg)

Nutritional Additives (natural) per Kg


Vitamin A 14,400 IU, Vitamin D3 1,925 IU, Vitamin E 95 IU, Biotin 145 mcg

Trace Elements:

Iron (Iron (II) Sulphate Monohydrate) 50 mg, Zinc (Zinc Sulphate Monohydrate) 50 mg, Manganese (Manganous Sulphate Monohydrate) 35 mg, Iodine (Calcium
Iodate Anhydrous) 1 mg

  Suitable as a complete feed for working & sporting dogs.

  unit value
Crude Protein % 23
Crude Oils and Fats % 12
Crude Fibres % 3.5
Crude Ash % 8.5
Moisture % 8
NFE % 45
Metabolisable Energy kCal/100g 355
Omega 6 % 0.9
Omega 3 % 1.6
Calcium % 1.4
Phosphorus % 1.1
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