..... Solid, pocket-friendly nutrition
Our 'Essentials' collection provides a wide range range of recipe styles from rice-based, potato based, grain free and lower fat options.
We all want to give our dogs the best food we can afford & we don't want to pay a premium price for a less than premium product so each recipe has been designed to provide a quality, nutritious feed with maximum 'bang per buck'.
Simple, no-nonsense recipes that concentrate on getting the fundamentals right :- quality, 100% natural, hypoallergenic ingredients, lots of bioavailable protein from quality meat sources and only gentle grains, cereals or vegetables to ensure they're all very easy on the digestion.
In addition, all the meat comes from sources originally destined for the human food chain, plus they're all GMO free, with no wheat, no artificial colours or preservatives and no added salt, sugar or soy.
And of course, they contain all the vitamins and minerals your dog needs to stay fit and healthy.
We feel that the quality of the ingredients in this range makes it unbeatable in its price bracket - there's no silly or unnecessary gimmicks - just good, solid, meaty nutrition, at an affordable price.
Ci - food that loves them back