Shop by Range

Because our dogs & our budgets are not the same, we offer five ranges of dry dog foods to meet the needs of almost everyone!


 Key Features - Quick Chart
Mighty MeatyBells & WhistlesTickety BooHappy Go LightlyCi Essentials
100% NaturalYesYesYesYesYes
No added sugar or saltYesYesYesYesYes
Wheat & soy freeYesYesYesYesYes
Gluten FreeYesYesYesTurkey OnlyIn The Pink / Vim n Vigour / Itchy Dog
Grain/ Cereal FreeYesYesYesNoVim n Vigour / Itchy Dog
Protein Content30%+28%26%20-22%20-23%
Gently Baked at 90oCYesNoYesYesNo
Approx Meat Content80% (fresh & some dried)45% (fresh & dried)50% (fresh & dried)30% (dried & some fresh)28-45% (dried &/or fresh)
Includes healthful herbs & botanicalsYesYesNoYesItchy Dog
Lower fat /calorieNoNoSenior recipesYesReturn to Slender / Lazy Bones / Tender Tums