Why Ci?

Well, because it's very good stuff! Our food is made with 100% natural, high quality, low allergen ingredients your dog will love – and love you for.


 You won’t find any artificial preservatives, additives or colourings and there’s no dubious animal or vegetable derivatives in any of our recipes.


We focus on making a high quality protein source paramount in all our foods, supplemented with easy to digest grains (such as rice or barley) and/or low GI vegetables (e.g peas & sweet potato).  This not only makes them taste great (fussy eaters love Ci!) but it also means they’re ideal for dogs with allergies, sensitivities and digestive issues.


Furthermore in light of all the new research on the importance of Omega 3 and it's balance with Omega 6, we make sure our foods are well ahead of the minimum recommendations, plus our kibble contains no added salt, sugar or soy.


And rest assured it’s not only made by some of the most respected (PFMA approved) people in the industry, it’s also been designed by experienced nutritionists and approved by vets.


Plus they’re made in Britain and only contain 100% British human food chain ingredients.


If this wasn’t enough we’re pretty sure we can provide you with all this for no more than you’re paying for your current brand, and deliver it to your door within a few days.


How? Well you’re dealing direct with us which cuts out the wholesaler and the pet shop. Plus, we don’t invest heavily in marketing (our customers know that the money they spend provides delicious dinners for their dogs, not delicious dinners for marketing executives). Our bags are pretty generic too – all of which helps us keep costs to a minimum.


We also know that you need not only a great product but a great service too, which is why we aim to get your order out to you within 24 hours (Mon-Fri) using a 24 hour courier service (whenever possible).  Furthermore we photograph every parcel we send so if we have made a mistake (and we try very hard not to) we'll rectify it quickly. No fuss. No quibbling.


And when you need to contact us, we're here ... doing our best to deliver good, old fashioned customer service that's friendly, knowledgeable and reliable.


 We also understand that everyone wants to give their dog the best they can afford, so we have six ranges of kibble all with different price points:


Essentials Range – solid, gimmick-free pocket friendly nutrition which focuses on the important stuff – lots of quality protein, easy digest grains and/or vegetables and all the Omega 3, vitamins and minerals they need to flourish.  There’s even a grain free option in this range!


Happy Go Lightly – a lower calorie fat option with gentle grains because some dogs just do better when the fat level isn't too high.  Perfect for less active dogs and those that gain weight easily.  This range cleverly dodges the calories whilst still packing as much nutritional punch as our regular calorie alternatives plus it has the added bonus of various botanicals to gently support the liver, kidneys and thyroid.  Being easy on the tummy should make ‘loco motions’ a thing of the past, particularly if your dog doesn't fare so well on a gain free diet, and it's baked very gently at between 90-110oC to retain flavour and aroma plus as many natural nutrients as possible.


Tickety Boo – Three things elevate this range up above the rest: It’s made with 50% meat, including lots of fresh meat, it’s completely grain free and it has incredibly good Omega 3 levels.  Plus, all the carbs come from quality grain free sources, including lots of yummy, low GI sweet potato which, along with a gentle bake of between 90-110oC, help it taste fantastic! As a consequence this range is a firm hit with fussy eaters and because there's so many flavours you can offer a different menu with every bag.  The smaller 2kg bags have a nifty velcro sealer, to help you keep your Tickety Boo fresher for longer - handy for pooches that demand variety on a more regular basis! 

And with a such a high quality, low-allergen, easy digest ingredients list it's a fantastic option for sensitive digestions or dogs with multiple allergies - perfect poo's every time!


Bells & Whistles  – This one's for owners that love the 50/50 format but want even more meaty, bioavailable protein in their dogs diet and like the idea of the added herbs and botanicals to help support their dog's liver, kidneys and digestive tract.  It follows a similar profile to the Tickety Boo but it's beet pulp free, & by substituting some of the fresh meat for even more dried meat and some of the sweet potato for more white potato this range provides an impressive 28% protein, fully grain free, holistic diet that won't break the bank. It really is nutrition with knobs on!


Mighty Meaty - Made with a whopping 80% meat and/or fish these grain free recipes closely mimic the principles behind RAW feeding, but in a more convenient dried kibble.  Plus they're cooked at a gentle 90-110ºC to retain as much goodness, aroma & taste as possible (they really do taste & smell amazing!). Perfect for RAW feeders to have around for when defrosting isn't feasible, and for owners who like the idea of a very high protein diet but don't have the storage for raw.


Love Me Tender - Cold Pressed Chicken & Sweet Potato dog food that's grain & white potato free.  Cold pressed dog food is made very differently from regular kibble and as a result has a softer, crumblier texture. Because it breaks down in the gut quickly & finely it's great to use with raw meat and because there's less stomach load it's good for dogs prone to acid reflux or occasional sickness.  With added turmeric & fennel to help soothe any inflammation.


Top Drawer Wet Food - Our Top Drawer Wet Food trays can be fed as a complete meal in themselves or as a delicious topper to dry kibble.  Many of us like to add a wet food & often some water to kibble to 'perk' it up a bit, and Top Drawer are the perfect way to do this without undoing all the good work of your 100% natural dry food.  Made with 60% meat and cooked in a soft paté style they're easy to squish down to coat the biscuits or create an instant gravy with water - and a spoonful goes a very long way!


Natural Treats - if you have a sensitive dog it's easy to underestimate the devastating effect cheap mass-produced treats, chews & dental sticks can have on their digestion too!  We have a range of high quality treats, chews and snacks that are 100% natural, nutritious and gentle on their tums.  There's no untraceable imports - all our treats are chemical free and made by conscientious producers in the UK or Germany.


Our customers already know they’re feeding the very best they can afford, so why not join them and see the difference better dog food can make?