We Do Quality Ingredients

Let’s be honest, pre-prepared dog food gets a pretty bad rap these days - but is it really the devil's dandruff some people claim it to be?

Well....sometimes...yes.  But not necessarily.

Cheap dog food sells, & it sells very well, so in a continued attempt to produce ever-cheaper dog food, many of the big brands have been forced to compromise on their ingredients over the years.  That said, the UK law on pet food production is fairly stringent so even these diets aren't guilty of some of the extreme headline-grabbing horror stories you may have read online!

However, this drive towards cheapness & profit has meant that many dog foods rely more on the low-cost ingredients (cheap grains & cereals) & less on the good stuff (quality meat/protein). For some dogs this isn't an issue & they continue to survive on a very mediocre diet, but for an increasing number of dogs this isn't the case at all - particularly allergic and/or sensitive dogs.  Obviously, these diets still provide all the nutrients your dog needs to prevent them falling ill from a deficiency - but for many owners this isn't enough - they want to see their dog thrive!

If your dog struggles with soft poo, smelly wind, itchy skin, hot spots, mucky ears & eyes, recurrent ear/eye infections, dry or flaky skin or a dull coat then opting for a better quality diet really can be transformative.  

Here at Ci the ingredients used in our foods were all originally destined for the human food chain & because our recipes are made by PFMA approved manufacturers you are assured of a certain level of ingredient quality & animal welfare. 

Because of the undeniable importance of protein in a dog’s diet, a quality, highly bio-available meat-based protein source forms the absolute cornerstone of all our recipes, which we combine with easy-to-digest grains and/or vegetables and other low-allergen healthful ingredients.  None of our recipes include wheat or soy and there's no artificial colours, preservatives or flavourings & no added salt or sugar either!  

As a result of this we have nowhere to hide taste-wise so it's the quality of our ingredients which gives each biscuit its fab flavour - that, and a gentle bake to lock in the goodness - many are cooked as low as 900C for only 20minutes, just remove any risk of pathogens.

And because the people who manufacture our food are some of the most respected in the industry, every batch is thoroughly checked, tested & X-rayed to ensure every bag is in perfect condition. 

Furthermore, we know that many of our customers have dogs with allergies & intolerances so we're open, honest & clear about which ingredients are used in every recipe - we don't hide ingredients within vague terminology & we offer several hypo-allergenic, grain free, gluten free, chicken/beef free options.  If you’re unsure which one to chose for your allergic dog, please feel free to get in contact.

We firmly believe that the ‘best’ dog food is the one that suits your dog best & we realise that no one dog food formula is suitable for every dog.  With this in mind, we have a number of ranges to suit different dogs & different budgets, so there's bound to be an option that's perfect for your needs. 


 Key Features - Quick Chart
Mighty MeatyBells & WhistlesTickety BooHappy Go LightlyCi Essentials
100% NaturalYesYesYesYesYes
No added sugar or saltYesYesYesYesYes
Wheat & soy freeYesYesYesYesYes
Gluten FreeYesYesYesTurkey OnlyIn The Pink / Vim n Vigour / Itchy Dog
Grain/ Cereal FreeYesYesYesNoVim n Vigour / Itchy Dog
Protein Content30%+28%26%20-22%20-23%
Gently Baked at 90oCYesNoYesYesNo
Approx Meat Content80% (fresh & some dried)45% (fresh & dried)50% (fresh & dried)30% (dried & some fresh)28-45% (dried &/or fresh)
Includes healthful herbs & botanicalsYesYesNoYesItchy Dog
Lower fat /calorieNoNoSenior recipesYesReturn to Slender / Lazy Bones / Tender Tums